Pre-sliced apples for consumer convenience


More than 20% of fresh-cut sliced apples in the US are now processed using New Zealand technology.

Developed by Plant & Food Research, the patented Fresh Appeal® technology uses multiple steps to slice and package apples and other fruits, retaining nutritional content, taste, visual quality and texture while securing food safety. The proprietary process uses UV light to disinfect the apple slices and a short hot water treatment followed by antioxidant dip to prevent browning while also maximising the antioxidant content of the fruit.

New technology, known as OrbaGenie, provides real-world information to validate the technology’s performance. Weighted and balanced to mimic an apple, the OrbaGenie gathers information on UV conditions within the machine to provide users with additional assurance of performance.

More than 20% of fresh-cut sliced apples in the US market are now processed using Fresh Appeal® technology, which is licensed to food processors supplying supermarkets, quick service restaurants (QSRs), airlines and school lunch programmes. Royalties from licensing of the technology support further research and technology development, and product specific protocols are being developed and validated for a number of different fruit types, including blueberries, strawberries and grapes.

Development of the Fresh Appeal® technology was funded through the Ministry of Business, Innovation and Employment and Fresh Appeal Ltd. Additional studies are currently funded through Fresh Appeal Ltd with support from Callaghan Innovation and Plant & Food Research.

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